Professor Sunshine Hillygus serves on polling technologies panel, hosted by Microsoft

A group of researchers and research users took a hard look at campaign survey and opinion research at the Microsoft Innovation and Policy Center this morning. Sunshine Hillygus, professor at Duke University, Margie Omero, managing director of Purple Insights, Neil Newhouse, partner and cofounder of Public Opinion Strategies, and Amy Walter, national editor for the Cook Political Report, came together to discuss the future of polling and advancements in political campaign technology.

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