Political Behavior & Identities

People protesting

Political Behavior & Identities is concerned with understanding and explaining mass political behavior, opinion, and identities. This broadly includes the formation and acquisition of political attitudes, beliefs, and preferences by individuals and groups; how those beliefs, attitudes, and preferences, as well as various social identities, map onto political behaviors and decision-making. Specific areas of study within this field include the origin, nature, and measurement of public opinion; political psychology; voting and participation; campaigns and elections; media and information; political parties; collective action; and disruptive political action.